Project: Cut the Tag
Client: Winners
Scope: Art Direction, Advertising
Type of Work: Freelance
My team was tasked with evolving the current “The Piece That Tells Your Story” campaign targeting millennials. We created “Cut the Tag” to represent the shoppers’ commitment to their purchases. The products were their own, nobody else’s. Winners shoppers were given the opportunity to “Cut The Tag” in-store and win a trip to Calgary for the iHeartRadio Canada WestFest. We created a short video showcasing this campaign while promoting the event.
Credit
Art Director - Daniel Romero & Chloe Karalash
Copywriter - Mike Bobby, Lilly Coyle & Janelle Langdon
Art Director - Daniel Romero & Chloe Karalash
Copywriter - Mike Bobby, Lilly Coyle & Janelle Langdon
In Store Event
Winners shoppers were given the opportunity to “cut the tag” and have a chance to win a trip to Calgary for the iHeartRadio Canada WestFest.
