Scope: Email, Social Media

Type of Work: In house

I outlined and developed a business-to-consumer email and Instagram post that garnered significant customer engagement on social media for a Goodzilla giveaway. Through the email and Instagram post, I encouraged contestants to tag a Canadian-based charity or a local store they were passionate about and tell us why they support them for the chance to win. Through the word-of-mouth tagging process, other brands could view Goodszilla's page and learn more about the company and its plugin. Furthermore, Goodszilla gained marketing information for future business opportunities. The post received 116 likes and over 200 comments.