Project: Benchmark
Client: Home Hardware
Scope: Package Design, Production
Agency: Libera Graphics
Benchmark is a private brand created by Home Hardware. Advertised as their "Quality Tool Line,” it includes power tools, hand tools, and outdoor power equipment. The project included following Benchmark’s already established brand guidelines to produce new packaging. As the style guide continually updated, I adapted the look to new products.
Credit
Creative Director - Jeremy McLellan
Designer - Chloe Karalash
Creative Director - Jeremy McLellan
Designer - Chloe Karalash
